Dos Primos Tequila
A Sipping Tequila
Overview
Dos Primos Tequila is founded by renowned country music artist Thomas Rhett and his cousin Jeff Worn, Dos Primos Tequila is a fine sippin’ blanco made for sharing with those who know you best.
Thomas and Jeff wanted a tequila brand that married Mexican tradition, southern sensibility, familial bonds and a love for the outdoors. So, we created a brand persona that gave spirits like bourbon and Tennessee whiskey a run for its money — a pure tequila perfect for passing around the campfire.
Defining the Narrative
Tequila is rarely ever considered an outdoors man drink of choice. Even more so, bourbon has been the star of that show for years now. The challenge was to build a brand in a bourbon-heavy market and still maintain the rich history and heritage of the tequila-making process. Telling this story with the help of Thomas Rhett's powerhouse personal brand.
How it All Went Down
Nothing captures the essence of country life better than good, old-fashioned storytelling. There’s poetry in every howl of wind, reverence in every moonlit pond, treasure in every bit of laughter shared. That’s why we deployed this storytelling technique to give Dos Primos its genuine country voice.
We were able to tell the story of Dos Primos Tequila through the stories of three outdoor masters of their craft. A fly fisher, Bow Hunter, and Rock Climber. I was able to source each talent and tell their story through the lens of Dos Primos. Attaching the tequila to people who are so passionate about the outdoors created a compelling series of videos to watch with Dos Primos being the subtle star. Yeti Presents was a strong influence in the final product, and I hope we can someday continue this series and tell more craftsmen stories.
GAllery
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