Nike MLB All Star
Baseball x PingPong x and All Star Athletes.
Overview
The Nike MLB All-Star Weekend was strategically designed to offer aspiring MLB draft picks a comprehensive Nike experience. Simultaneously, this event served as a platform to unveil some significant products while showcasing the participation of prominent individuals. The first of the two events was held in a compact hotel area, which we creatively transformed with custom flooring, walls, and physical setups, elevating it to a remarkable Nike-themed occasion.
Following the main event, we collaborated with a ping pong bar in Portland to host an exciting afterparty. This exclusive gathering featured delightful gifts, captivating music, personalized customizations, and an abundance of ping pong balls, adding to the overall enjoyment of the participants.
Defining the Narrative
Nike dedicates extensive time and effort to perfecting the visual art direction for such activations. The visual mockups provided by Nike Global serve as the foundation for our work, and in collaboration with the internal team in Nike Portland, we meticulously craft a comprehensive layout for the All Star Space as well as the SPIN after party. We carefully plan the production structure and incorporate storytelling components throughout the entire experience. This strategic placement of visual elements ensures that attendees can fully immerse themselves in a cohesive and engaging narrative that unfolds seamlessly throughout the both events. Our goal is to create a compelling and unified story that resonates with all who participate.
How it All Went Down
The support for the Nike MLB All-Star Weekend was truly remarkable, as both seasoned MLB legends and up-and-coming rookies alike showed overwhelming enthusiasm. During the event, we proudly displayed the distinct pieces in the venue, providing valuable insights into the Nike experience for all participants.
As the night progressed, the festivities carried on, and we extended a warm invitation to numerous important guests. Everyone had a blast, indulging in delicious food and drinks while enjoying the vibrant atmosphere. Moreover, they left the event with even more personalized Nike MLB gear, making it a memorable and gratifying experience for all involved.
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